Lumen for an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, understands thing or two about internet dating. Lumen may be the latest endeavor in Andreev’s job with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical more youthful end associated with the age range – over-50’s are Lumenis the desired clientele.
Despite a website that is busy, Argouges views an enormous mobile marketplace for Lumen; « When you have a look at relationship products specific to over 50s, they all are dating sites. 80 million singles over 50 in the united states and Europe that is western the demographic is underrepresented by dating sphere. » Argouges must be bullish; he’s got invested +$4.5 million into the application.
The scene is familiar. Swipeable pages, big images, bios however with one distinction.
All users have to upload a selfie included in the verification procedure, as well as an algorithm authenticates this contrary to the other profile images provided. a good touch and a tragic indication of the changing times and problems with internet dating.
Dating apps are wide ranging. Any brand new software this is certainly attempting to scale needs a unique kind of strategy and Argouges is attempting new stuff ; « Our company is testing lots of various advertising models, utilizing a mixture of online and offline, with a give attention to offline because you want to satisfy our individual base and build a dialogue up together with them. For instance, this thirty days I will be going to a selection of sporting, musical and social activities which are matching with your brand name eyesight and demographics. » Time will tell if this bears better fresh fruit than the spam that is usual buddies and paid-ads strategy that most dating apps would like to utilize.
The biggest concern, just what makes Lumen a lot better than competitors? So what does Lumen have that Tinder will not? Relating to Andreev, it is about verification and much more pictures. Lumen makes use of AI and should have no less than three pictures on a profile. Hardly a groundbreaking brand brand new twist or unique UI but an interesting development. The +50 market is not likely to require as much great features to put on their attention. When around 40% of most marriages end up in breakup when you look at the UK and US, Lumen may not should do certainly not occur and stay for an market that is underserved. Apps have inked lot less and seen success.
Argouges and also the group do not have every thing prepared and generally are prepared to ask plenty of concerns once the application rolls away.
Andreev really wants to learn; « Do people over 50 want up to now over 50 just? Would be the over-50s prepared for an software just solution? Are over-50s as simple to get as millennials online? Will we manage to have an age influence that is positive society? They are the concerns we are asking into the coming days. »
Lumen is concentrated on a rich demographic and another that needs a unique pair of solutions so it are going to be interesting to see whom sooner or later advertises or partners because of the software. Besides marketing, the info that the software will create is going to be interesting to many organizations for a wide range. Lumen will not be in short supply of individuals attempting to partner along with it in the event that software scales because the group plan.
Lumen can be acquired now on iOS and Android os in britain only but will likely to be available internationally quickly findbride.com.
UPDATED: Argouges quotes have already been clarified.
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